Website Usability Case Study
I Hope that Tadiran’s Air Conditioners Work Better Than Their Website Many businesses don’t realize how important it is to test their website usability frequently. I just bought an air conditioner and followed their instructions on how to register and get 3 months additional warranty for free. I went to the page below and clicked […]
How to Increase Your YouTube Subscribers from 6k to 351k per Year
A few years ago, we began helping a client with their YouTube channel. They had been doing relatively well, getting over a million views the previous year, but only about 6,000 new subscribers. They wanted to expand their reach and their following. We started by promoting videos with in-stream ads and doubled the number of […]
Google Ads Country Restrictions Are Sometimes Misleading
What do Crimea, Cuba, Iran, North Korea, Sudan (+ South Sudan), and Syria have in common? You can’t target these countries in Google Ads. You can’t exclude them. But your ads may show there anyway, and you’ll have to pay for it. According to Google: Google must comply with sanctions imposed by the United States […]
B2B Digital Marketing Checklist
How to Build Your Business Online in a Post-Covid Economy What You Will Learn We’ll break this down into 3 essential stages. Preparation: Market Analysis & Strategy Building Execution: Building & Optimizing Your Site Next Steps: Promotion & Maintenance Advertising Social Media Site Maintenance We also provide a Digital Marketing Glossary, an explanation of key […]
Google Rolls Out Fees in Turkey, Austria and the UK
Advertisers, don’t be alarmed when your ad spend goes up by as much as 5%. Google has just announced new fees in 3 countries. When will the fees start? The fees will start being charged on November 1, 2020. Where will these fees apply? Google will charge a fee for ads served in the UK, […]
How To Not Like Something on Facebook
2020 Israeli Elections & the Facebook Ads Israeli elections number three here we come. Hopefully, the 23rd Knesset will be a charm. But again, we are all getting ambushed with ads from different parties. I got an ad on Facebook from a party that I really don’t like. (I won’t give names because let’s not […]
The SEO Power of InstantPotIsrael.com
I am considering buying an Instant Pot. They are so cheap in the US, but are the wrong voltage for Israel, so amazon’s free shipping deal won’t even help. My friend told me that she bought one on amazon.uk. I went on there and it really was not cheap after the shipping cost and the customs. I figured it might actually be the same price here in Israel after all of that. Why not give a local merchant my business? I asked my friend about that and she told me it isn’t sold here at all. I found that hard to believe.
Disney’s Frozen, an SEO Ploy?
Rumor has it that Walt Disney had his body cryogenically frozen and stored underneath the Pirates of Caribbean ride at Disneyland.
Does that creep you out? Does that make you think twice about going on that ride next time you head to Disney World? Does that change the image you have in your head about Disney’s founder?
Web Analytics – A Great Way to Help You Make the Wrong Decisions
It is well known that you have to be super careful when making decisions based on web analytics. It is so easy to make web analytics mistakes. Common mistakes such as not having analytics code installed properly are well known. 14 years of analyzing websites has exposed us to many of the possible mistakes. In […]
About AIMS Digital