Digital Marketing and Insight Mars Lander

Insight has landed on Mars and you are probably wondering how this is going to impact digital marketing. Some folks may think it is too early to consider this since Mars won’t be populated for a while. Insight Mars Lander provides digital marketing opportunities. Photo courtesy of https://www.nasa.gov However, there are some things that creative digital marketers…

Introducing.. AIMS Digital!

AIMS Advanced Internet Marketing Strategies is now AIMS Digital The Internet is a fast moving business and we always have to be ahead of the game. We felt that our name was dated and didn’t reflect our innovative business activity. For 20 years our business name has been: AIMS – Advanced Internet Marketing Strategies We…

Trust on the Internet – Part 2

Trust on the internet is becoming so important that I’m writing about it again. My previous blog predicted that trust would become more important on the Internet in the future. After I wrote that blog I happened to listen to a Freakonomics podcast about Apology. In the podcast they explained how the entire economy is based…

The Future of Digital Marketing

The future surely holds many changes for digital marketing that are impossible to predict. However, one thing is clear- people are losing trust in the internet.   There have been a number of recent scandals that have caused people to lose trust in the Internet.   Search engines have been manipulating what information we see Google,…

B2B Digital Marketing Fiscal Year Strategy

Many B2B campaigns slow down the last couple of weeks of December. This is because people are on holidays or they have already spent the budget for this year. It can be a good B2B strategy to increase ad budgets in November and the first part of December when people are finishing off their budgets…

Linkedin vs Cold Calling

I recently saw a webinar from Linkedin which tried to explain how great it is to use social media to increase sales. They had research that showed that cold calling failed 90% of the time. And they had a nice graphic to show the 90% fail rate. But 90% fail rate is a 10% success…

Your Conversion Rates May Have This Common Mistake

Many Adwords and Bing Campaigns fail to have the brand names as negatives. When this happens your conversion rates can be misleading. Consider this example: I have an adgroup for the keyword: Digital Marketing. The keyword is phrase on modified broad. That means that people search for AIMS (my brand name) Digital Marketing will also…

B2B Web Analytics

A new B2B client of ours did not get that many quality sales leads per month through the Internet. As a matter of fact, they weren’t getting any, Although, traffic was increasing. After changing their web marketing strategy, we started getting leads, which is great. However, we wanted to find out where the high quality…