2020 Israeli Elections & the Facebook Ads

Israeli elections number three here we come. Hopefully, the 23rd Knesset will be a charm. But again, we are all getting ambushed with ads from different parties. I got an ad on Facebook from a party that I really don’t like. (I won’t give names because let’s not make this political.) My immediate reaction was…

New Google Partner Badge Requirements

June 2020 Requirements Google announced last week that it will be changing its requirements for Search Engine Marketers to keep their Google Partner status. [Before we begin, let us say that we love Google. Google has completely shaped the internet and the way we use it. Ranking on Google (organic listings) and advertising on Google…

The SEO Power of Instantpotisrael.com

I am considering buying an Instant Pot. They are so cheap in the US, but are the wrong voltage for Israel, so amazon’s free shipping deal won’t even help. My friend told me that she bought one on amazon.uk. I went on there and it really was not cheap after the shipping cost and the customs. I figured it might actually be the same price here in Israel after all of that. Why not give a local merchant my business? I asked my friend about that and she told me it isn’t sold here at all. I found that hard to believe.

Return On Investment Mistakes to Avoid

Are Your Pay-Per-Click Ads Holding Their Weight? Learn How To Easily Analyze The ROI on Your PPC Google Analytics can show you your Return on Investment pretty easily. The ROAS column shows you Return on Ad Spend. If you earn more than you spend the numbers are in green. The ad spend does not take into…

Digital Marketing and Insight Mars Lander

Insight has landed on Mars and you are probably wondering how this is going to impact digital marketing. Some folks may think it is too early to consider this since Mars won’t be populated for a while. Insight Mars Lander provides digital marketing opportunities. Photo courtesy of https://www.nasa.gov However, there are some things that creative digital marketers…

Introducing.. AIMS Digital!

AIMS Advanced Internet Marketing Strategies is now AIMS Digital The Internet is a fast moving business and we always have to be ahead of the game. We felt that our name was dated and didn’t reflect our innovative business activity. For 20 years our business name has been: AIMS – Advanced Internet Marketing Strategies We…

Trust on the Internet – Part 2

Trust on the internet is becoming so important that I’m writing about it again. My previous blog predicted that trust would become more important on the Internet in the future. After I wrote that blog I happened to listen to a Freakonomics podcast about Apology. In the podcast they explained how the entire economy is based…

The Future of Digital Marketing

The future surely holds many changes for digital marketing that are impossible to predict. However, one thing is clear- people are losing trust in the internet.   There have been a number of recent scandals that have caused people to lose trust in the Internet.   Search engines have been manipulating what information we see Google,…