B2B Digital Marketing Fiscal Year Strategy

Many B2B campaigns slow down the last couple of weeks of December. This is because people are on holidays or they have already spent the budget for this year. It can be a good B2B strategy to increase ad budgets in November and the first part of December when people are finishing off their budgets…

Linkedin vs Cold Calling

I recently saw a webinar from Linkedin which tried to explain how great it is to use social media to increase sales. They had research that showed that cold calling failed 90% of the time. And they had a nice graphic to show the 90% fail rate. But 90% fail rate is a 10% success…

Your Conversion Rates May Have This Common Mistake

Many Adwords and Bing Campaigns fail to have the brand names as negatives. When this happens your conversion rates can be misleading. Consider this example: I have an adgroup for the keyword: Digital Marketing. The keyword is phrase on modified broad. That means that people search for AIMS (my brand name) Digital Marketing will also…

B2B Web Analytics

A new B2B client of ours did not get that many quality sales leads per month through the Internet. As a matter of fact, they weren’t getting any, Although, traffic was increasing. After changing their web marketing strategy, we started getting leads, which is great. However, we wanted to find out where the high quality…

B2B Marketing Strategy: Mobile

An analysis of our clients’ websites shows that the amount of mobile traffic on B2B websites is much lower than on B2C websites. However, many of our B2B clients are now showing significant traffic on mobile—it can be 20-30% of total traffic. The conversion rate is usually much lower on mobile. This is especially true…

Czech Republic Search Engine

Google dominates in most countries, however, there are notable exceptions. The most significant ones are Baidu and Qihoo 360 in China, Yandex in Russia, Naver in Korea, Yahoo in Japan. Many people don’t know that in in Czech Republic the dominant search engine is Seznam. Admittedly, this is a small market. But if it is…