Social Media Case Study
One of our clients had an existing Adwords campaign managed by another company. An analysis of the ROI found that we should shut it down immediately which we did except for a remarketing campaign.
We then focused on Facebook. The company’s Facebook page had a lot of traffic, but it wasn’t optimized for conversions. A combination of editorial optimization and boosted posts resulted in increased conversions at a very low cost. The page now has over one million (1,000,000) authentic likes as well as many shares.
Facebook has now passed Google and is now the single largest source of traffic to the website.
Global Social Media Campaigns
Your social media campaigns will be tailored to your companies needs. There are many options with social media. Many USA social media platforms dominate worldwide and most have multi-lingual options:
Social Media Strategies: Important Regional Considerations
Different countries have different penetrations for each platform. Your global social media strategy must take this into account.
In addition, there are many countries which have local social media platforms.
- China is one example. One American social media company that is an exception is LinkedIn. They have been successful in China.
- Korea is another example of a country with powerful local social media.
Different regions use the various social media platforms for different reasons.
Japan, for example, uses Facebook in the way that the US uses Linkedin.
Social Media Advertising
Many social media platforms have several advertising options. The most popular are:
- PPC, where you only pay each time someone clicks on your ad.
- CPM is when you pay per impression
- Boosted Post
Most social media platforms allow you to choose in which countries you want to appear. Your strategy may be different for the various regions. For example, remarketing (which some people consider a form of stalking) can be less acceptable in some cultures. The type of industry can also affect this.