Online Advertising Survey by Linkedin

I was surprised that an Internet company would commission a survey without contrasting it to actual behavior. What consumers say and how they actually act are not always the same thing. That is why we have web analysis and other methods which measure actual consumer behavior. While there is a place for surveying customers, I…

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Website Testing

One of the most challenging parts of my job is to convince people of the importance of AB, multivariate, and usability testing on their website. Initially, most companies want to focus on getting traffic through SEO and Google Adwords. For new sites this is understandable–you can’t do AB testing on sites with no traffic. However,…

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Google Adwords Weather Tips Update

You now know why you should test increasing bids during unseasonably good weather–read the previous post if you don’t know why. However there are local exceptions. Yesterday I caught the middle of an interview on the BBC. The interviewee explained that whenever there is good weather in Iceland, people take time off from work. If…

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Google Adwords Performance and the Weather

Another great insight from economics guru, Steve Levitt in his book Freakonomics. With competition growing daily everyone is always looking for ways to improve Adwords performance. Can a bagel man help us here? Steve describes how Paul Feldman sheds light on human behavior. Feldman sells bagels on the honor system and keeps meticulous records. He…

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What Every Web Site Marketer Should Read

I recently read an interesting book based on the following ideas: “Incentives are the cornerstone of modern life” Many websites use this fact of life by offering free products, free trials or free information. “The conventional wisdom is often wrong” That is why we always test our new website ideas. You do test don’t you?…

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Bing Search Engine and Global/Local Search

How does Microsoft’s new search engine—Bing–deal with search in different countries? If you are wondering why I am comparing Bing in different countries—see my previous blog post. The first thing I like to do is see what a search engine thinks of itself. Even though there are a lot of Bings (Bing Crosby, Bing Energy…

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