Time on Site as a Meaningful Metric

Time on site is frequently used as a conversion proxy when conversions rates are too low to be statistically significant. Avianah Kaushik’s Occam’s Razor blog entry shows how to segment visitors to get meaningful actionable data. Here is a table showing different keywords. It is clear that keyword 4 has the best time on site.…

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Website Usability Test of New York Hotel

In difficult economic times, conversion optimization becomes more important. Usability testing is the most important tool for increasing conversions in most cases. Make sure you are doing them frequently. You will be surprised by reviewing this usability test. Since we can’t post tests we do for our clients, the following is an unsolicited review. Here…

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