Bing Search Engine and Global/Local Search

How does Microsoft’s new search engine—Bing–deal with search in different countries? If you are wondering why I am comparing Bing in different countries—see my previous blog post. The first thing I like to do is see what a search engine thinks of itself. Even though there are a lot of Bings (Bing Crosby, Bing Energy…

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Time on Site as a Meaningful Metric

Time on site is frequently used as a conversion proxy when conversions rates are too low to be statistically significant. Avianah Kaushik’s Occam’s Razor blog entry shows how to segment visitors to get meaningful actionable data. Here is a table showing different keywords. It is clear that keyword 4 has the best time on site.…

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