Website Usability Test of New York Hotel

In difficult economic times, conversion optimization becomes more important. Usability testing is the most important tool for increasing conversions in most cases. Make sure you are doing them frequently. You will be surprised by reviewing this usability test. Since we can’t post tests we do for our clients, the following is an unsolicited review. Here…

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Green SEO

Internet marketing company pushes the envelope by recycling fruit and vegetables to produce eggs. It is very fashionable to go green today and Internet marketing offices are jumping on the bandwagon. A search for Green SEO brings up over 20 million results according to Google. A clean environment is a great thing to work for…

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Cuil vs. Google

Google’s Algorithm knows what to do with competitors You have to hand it to Google. On the one hand its spokesperson says, “Having great competitors is a huge benefit to us and everyone in the search space,” Watson said. “It makes us all work harder, and at the end of the day our users benefit…

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Beyond Global Internet Marketing

SEO for Extraterrestrials It is a good idea to target extraterrestrials in order to break away from the over crowded global marketing scene here on earth. We will use Klingons as a case study to show the best methodology for extraterrestrial SEO. Our first goal is to help people on Earth to market to Klingons.…

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The Six Sigma and Web Marketing Debate

Mike Moran thinks that Six Sigma isn’t relevant to internet marketing “Six sigma is an excellent way to deliver high quality with repeatable processes, such as manufacturing your product, but it is exactly the wrong goal in Internet marketing. “ Bryan Eisenberg, on the other hand, thinks it is important enough to build into the…

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