Global Internet Advertising Strategy

When advertising on the Internet in different countries has many challenges. With Google Adwords one main challenge is to decide what kind of campaign architecture to use and how to keep management costs to a minimum. However, in many countries Google is not the most important property. The map below shows most visited website by…

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Middle East Internet Usage

One of the major pitfalls of statistics is the misrepresentation and misinterpretation of the facts. Getelastic recently republished an infographic from go-gulf.com about Internet usage in the Middle East. When I looked at their source information I saw Egypt was not included. Fair enough. Egypt is in North Africa. However in the same infographic there…

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Shopping Cart Usability

One of the first things we do when we start working with a new ecommerce clientis check out the shopping cart. In general, they are much better today than they were a few years ago. However there is usually lots of room for improvement. One of the best ways to demonstrated the problems is to…

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How to Beat Panda and Penguin Updates

There is no doubt that this year’s Panda and Penguin updates have caused significant changes. We found that the best strategy is to understand Google’s goals and how they might implement them in their algorithm. One major goal is to increase the relevancy of the search results. Incorporating backlinks in their algorithm was their major…

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Viral Marketing My Ass

My neighbor who owns a Bible reenactment village, has a flair for PR. He equipped his donkeys with Wifi –probably the first in the world. Here are just some of the headlines he got. Internet for those who won’t get off their asses The Times of Israel Donkeys become Wi-Fi hot spots in historic Israeli…

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