SMX Israel SEO Conference Notes on Mobile

The SMX conference in Jerusalem featured Google’s John Mueller. What was really interesting was the disconnect between Google’s emphasise on the user experience and mobile sites. By mobile site I am referring to smartphones as opposed to feature phones or tablets. John Mueller said that Google recommends having responsive sites however there are legitimate reasons…

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When Conversion Rates are Meaningless

Analyzing conversions rates is one of the most important activities an Internet marketer does. Finding out which channels and/or keywords have high conversion rates lets us know where to put more resources. And finding out which channels have low conversion rates tells us: Where we have to analyse deeper to find out what is wrongWhere…

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Global Internet Advertising Strategy

When advertising on the Internet in different countries has many challenges. With Google Adwords one main challenge is to decide what kind of campaign architecture to use and how to keep management costs to a minimum. However, in many countries Google is not the most important property. The map below shows most visited website by…

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