Usability Study That Google Forgot To Do

Usability studies need to be done frequently on websites to make sure that you are not leaving money on the table. That is why we recommend doing fast and dirty studies rather than big budget infrequent studies. Unfortunately many of you forget to test email/landing page interfaces. Before you send out email send it to…

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Creative Google Adwords Ad Contest

Vote for the Best Ad We were so impressed with the creative ad entries that we received for the Google Adwords Creative Writing Contest, that we decided to add a runner up, and we want you to choose! We selected 10 of our favorite ads and would like you to vote for your favorite creative…

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Writing Creative Adwords Ads

Tips for getting those creative juices moving Due to stiff competition it is critical to write ads that perform. I hope these ideas will help you increase your Adwords campaigns performance. Try writing the opposite For example: Instead of: Get the Fastest Computer Write: Don’t get a Slow Computer Put the words in the opposite order For…

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