Digital Marketing Company Expands with Japanese and Chinese Staff
Global Internet Marketing Improves SEM and increases Sushi Eating Occasions (SEO)

Haifa, July 16, 2008. Due to increasing demand for internet marketing to the Far East AIMS decided to bring SEO and PPC Japanese and Chinese capabilities in-house. This affects AIMS internet marketing in many ways.

Efficiency
Questions from SEO language team members are immediately answered by our experts. Although email and chat are effective, nothing compares to the efficiency of sitting together –one to one- and looking at the same computer screen

Internet marketing quality
Team members interact in structured office meetings and informal gatherings. This exposure increases the level of dialogue, which increases the flow of ideas. This cross-fertilization of internet marketing ideas improves the quality of our work

Conversion optimization
A multicultural team allows for cross-cultural discussions, which increases the awareness of global issues to a personal level. As a team, experiencing the devastation of an earthquake in China due to the proximity to which a co-workers family resides, or learning to make sushi to celebrate Canada Day is the very definition of globalization.

Learning about other cultures, their concerns and how they use the internet helps us design sites which succeed in the global marketplace.

Multi-cultural knowledge is fun. We recently left work early to meet at one of the team member’s homes with our families for a sushi making party. It isn’t easy to leave the office behind and the sushi making reminded us about internet marketing:

It took us 3 and a half hours to make the Sushi, not including buying the seaweed and other essentials beforehand. A lot of work before you see results—just like keyword research and link building can take a long time until we see results
Sushi Entré Making (SEM)

For my first sushi, I overstuffed it with vegetables (tastes much better than the rice) which resulted in my not being able to roll the rice around it—it reminded me of overstuffing keywords.
Sushi Eating Occasion (SEO)

When the sushi was finally ready to eat we saw that sushi is the perfect metaphor for link building. A lot of white rice surrounding the protein-rich fish and vegetables reminded us of most websites. They have a lot of filler links and fewer quality links all around them. We plan to use sushi photos for our SEO lectures to illustrate linking strategies.

Internet Marketing to Japan and China is both challenging and eye-opening. As the world grows smaller and we learn more about each other let’s hope that this understanding will reduce the international conflicts we have with each other. Maybe global internet marketing will help spearhead this effort.

About AIMS – Advanced Internet Marketing Strategies
AIMS has been providing Internet Marketing and SEO services since 1998. We specialize in hi-tech, medical device, software, e-commerce, global and exporting companies. Special emphasis on scientific methodologies: Landing page testing, ad text testing, and advanced web analytics. To learn more about AIMS Contact Us.