Re-branding Strategy —
Why We Changed Our Internet Marketing Name
November 4, 2018
HAIFA — Established companies must always be open to change or risk getting left behind. On the other hand, re-branding carries its own risks. You can lose the reputation and goodwill you’ve worked so hard to create.
Back in the dawn of the internet, online directories would list companies in alphabetical order, just as the Yellow Pages had done.
That’s why you had companies called Aardvark – so they could be first.
Truth be told, that’s one of the reasons we chose the name: AIMS – Advanced Internet Marketing Strategies.
We’re proud of the fact that we’ve prospered in this very competitive space for over 2 decades, while continuing to come up with innovative solutions for our clients.