Updated November 2018

As of January 31, 2017, Google Adwords starting using a new ad format known as the Expanded Text ad. This made the old Standard Text ads obsolete.

The Expanded Text Ads Character Counter is a good tool to help you create ads to be in sync with the Expanded Text Ads format.

The new ad format gives more room both in the headlines and in the description.

What are the differences between the old and the new? See below for a quick overview of the differences between the old AdWords Standard Text Ads and the new Expanded Text Ads.

Expanded Text Ad Character Counter

Simply fill in the fields below to help guide you in ad creations before implementing them into AdWords. The form will stop when the max limit has been reached.

Headline 1:
Max 30 characters
Headline 2:
Max 30 characters
Max 90 characters
URL Path:
Max 15 characters per box
Destination URL:
Max 1024 characters


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