For Busy People Who Want to Learn about Internet Marketing

This course is designed to give busy people a quick overview of Internet marketing. We show how different tactics are related to each other. The course is best for people who:

  • Want a quick introduction to Internet marketing
  • Want to hire an internet marketing firm and need to know more about the subject in a hurry
  • Are working with an Internet marketing firm and want to be more knowledgeable about the subject

Why is it called SEO if we are teaching Internet Marketing?

One of the most important lessons in Internet Marketing is to use the same language that your customers use. This is an old rule that is also true for offline marketing also. Online, however, it is critical. We will clarify this later.

A Short Introduction

SEO, which stands for search engine optimization, never really was a good description for what SEO is. We are not optimizing the search engines – rather, we are optimizing our web sites. To make things more confusing, web optimization now refers to optimizing a website for conversions (sales and leads).

A long time ago, SEO was the main technique for driving traffic to web sites. Today, we have PPC (pay per click advertising-usually on search engines), SMO (social media optimization) and many others. However, many people still use SEO as a description for web marketing. This is especially true outside the US. In America , people are quicker to adopt new buzzwords. In the rest of the world, where English is more often a second language, the adoption rate is slower.

SEM (search engine marketing) is a more recent and broader term than SEO since it includes PPC and SEO. Internet marketing is broader still and includes: SEO, PPC, paid ads, email marketing, SMO, web analytics, conversion optimization, etc. However, SEO is easier to write into a search engine, easier for many people to use and is a better known term especially for people who are not familiar with the subject. Therefore, it is often used as a synonym for Internet Marketing to newcomers. That is why we called our course: SEO 101.

I hope that this SEO course helps you start your journey in this fascinating subject.


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